The Streaming Wars: A Win For The Nigerian Entertainment And Media Industry

Across the world, online streaming has been accepted as a means of accessing movies, shows and other video related content. This wide acceptance was spiraled by the Covid-19 pandemic which compelled consumers to source for entertainment indoors due to lockdowns and imposed restrictions on movement. The consequential effect of the pandemic also intensified the ongoing battle between video streaming platforms for content and subscribers in what has been termed “the streaming wars”. For context, the emergence of new companies in the global streaming industry launched a competition for people’s time, attention and money which translates to monthly subscriptions on these platforms.