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Adire is fast becoming a global fashion asset, but Nigeria is not yet capturing the value. As international brands scale production and the tie-dye market heads for US$7.8 billion by 2033, the absence of formal recognition and enforceable intellectual property rights leaves Nigeria exposed to cultural appropriation and lost revenue.

This publication by TEMPLARS Partner, Ijeoma Uju, Managing Counsel, Inna Ali & Associate, Nyerhovwo Umukoro sets out how Nigeria can shift from admiration to ownership: securing UNESCO recognition to anchor Adire’s origins, and implementing a modern Geographical Indications regime that turns cultural identity into protected economic property.

With Ghana’s Kente success as a blueprint, and Nigeria’s draft Geographical Indications (GI) Bill now moving through the National Assembly, the pathway is clear. This is a timely roadmap for transforming Adire from a celebrated heritage craft into a globally protected commercial asset.

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