FCCPC Draft Sales Promotion Regulations, 2026: Key Compliance Obligations and Implications for Businesses

Made pursuant to the Federal Competition and Consumer Protection Act, 2018, the Draft Regulations expand the scope of regulatory oversight beyond traditional prize-based promotions to encompass digital and online promotions, influencer and affiliate marketing, AI-driven advertising and cross-border promotional activities.

Notably, the proposed framework extends compliance obligations to digital platforms, intermediaries and other third parties involved in promotional campaigns, with potential joint and several liability for non-compliance and corporate fines of up to ₦100 million or 1% of the preceding year’s turnover, whichever is greater.

This client alert examines the key provisions of the Draft Regulations, their implications for businesses and the practical steps organizations should consider in anticipation of the proposed regulatory changes.

For guidance, contact TEMPLARS Partner, Ijeoma Uju; Managing Counsel, Oghomwen Akpaibor; and Associate Obehi Iyoha.