9 November 2022
Globally, there seems to be an increasing focus on the regulation of the marketing communications industry, and it isn’t any different in Nigeria. With a projected revenue of US$2 billion by 2025, the Nigerian advertising and digital marketing industry is expected to grow exponentially.
In Nigeria, the advertising industry is undergoing significant reforms through new regulations and policies aimed at optimising local capacity, increasing revenue, and ultimately maximising the post-Covid reality – which, to an extent – has accelerated the adoption of the digital economy.
In this report, we provide insights on the regulation of Ad businesses in Nigeria vis a vis some of the most recent market developments and regulatory reforms within the Ad space.